Last year, the Pregnancy Help Hotline (1-800-712-HELP) featured in our “Life. The Other Choice.” ads saw a record increase in calls, connecting more women with life-affirming resources and support in their local community. The number of calls increased to over 1.3 million in 2025, more than triple the number of calls in 2024.
Our effective “Life. The Other Choice.” ads help promote this life-saving hotline to women in Michigan facing unplanned pregnancies who are at-risk for abortion. You may recall that in the first few weeks of airing our ads last year, calls to this helpline increased MORE than 100%! Women are being helped, and lives are being saved. This is an extraordinary win as we continue to connect women with the support to make the hopeful and courageous choice for life. Click here to view our ads titled “Test” and “Presence.”
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Live Action: Calls to pregnancy support helpline broke records in 2025